What Does it Take to be a
Purple Tie Ally?
What Does it Take to be a Purple Tie Ally?
What does it take to be an ally in the work to end gender-based violence (GBV)?
Allyship is not an identity- it’s a practice of working in solidarity with marginalized groups to dismantle the systems that challenge that group’s basic rights and ability to thrive in our society. In the work to end gender-based violence, these groups include women, Two-Spirit, genderqueer, trans, and non-binary communities. Allyship is an ongoing process of forging relationships based on trust and accountability. An ally is committed to unlearning toxic and restrictive ideas of ‘manhood.’ They recognize their inherent privilege and leverage it to challenge and reconstruct unjust power relations.
This campaign seeks to spark critical conversations on allyship that are not happening enough (or in the spaces they should be) in Peel Region. We want to encourage you to think about what it takes to be an ally in social, institutional, recreational, and religious spheres. What does an ally look like in the workplace, on social media, or at school?
To help start the conversation, we asked eight popular influencers hailing from across Canada including Grammy Award-winning recording artist Sean Leon, actor Ellyn-Jade, and visual artist Callen Schaub, among others, to share what they think it takes to be an ally in the work to end GBV.
The campaign draws upon our influencers’ insights to explore some of the strategies we can all start taking today as allies in the work to end gender-based violence. Community members, organizations, and corporate partners alike are invited to join us in taking part in this free campaign to learn about allyship in the work to end gender-based violence.
The Purple Tie Luncheon
Be a Purple Tie Ally to end gender-based violence. Join us at the Purple Tie Luncheon.
The Purple Tie Luncheon convenes supporters from across Peel Region and beyond to promote the essential role allies play in the work to eliminate gender-based violence. Embrave Agency to End Violence hosts the Purple Tie Luncheon annually at the Credit Valley Golf and Country Club.
Event proceeds benefit Embrave’s Brave Spaces Fund for Public Education, an indispensable strategy in the work to end gender-based violence. The Brave Spaces Fund enables Embrave to deliver transformative public education today to help create a safer future for tomorrow.
The Campaign
We asked popular influencers to share what makes them allies in the work to end gender-based violence.
What does it take to be a Purple Tie Ally?
Lights, camera, action…
Take One: It takes listening.
Listen to and learn from women, 2 Spirit, trans, and gender non-binary folks about their experiences.
Take Two: It takes respect.
Practice enthusiastic consent. Talk to the young people in your life about respect, boundaries, and consent.
Take Three: It takes self-reflection.
Reflect on your own attitudes and actions. Do they reinforce harmful beliefs and behaviours or support positive change?
Take Four: It takes holding others accountable.
We need more allies who have the courage to speak out about violence against women, 2-Spirit, gender queer, trans, and non-binary people facing violence.
Take Five: It takes calling out misogyny.
Speak out against sexist comments, demeaning language, homophobia, and misogyny.
Take Six: It takes starting a conversation.
Engage in dialogue around healthy and harmful ideas of masculinity.
Take Seven: It takes offering support.
If someone in your life shares their story of violence with you, believe them. Ask them what they need from you in terms of support.
Take Eight: It takes action.
Lead by example. You can start by joining us at the Purple Tie Luncheon to support anti-violence public education programming in our communities.
About Fela
Created in the revolution, Fela, co-founded by veteran Director X and long-time manager and business partner Taj Critchlow is a lifestyle brand that celebrates inclusion and diversity. A production company that specializes in making cutting edge content in the realm of music videos, commercials, documentaries and films. Their core strength is having the innate ability to tell cultural stories authentically while being a voice for the unheard and underrepresented. Their mantra is: “Own Your culture, Tell Your Stories.” Our team of directors have created ground-breaking music videos for Drake, Rihanna, Kendrick Lamar, Rosalia, Jay Z, SZA, Coldplay, Black Eyed Peas, Eminem and many more.
Director Kimberly Vietch
Kimberley Veitch has always envisioned creating a career out of humanity. With a strong interest and focus in the field of women in development and sexual violence in conflict; Kimberley has the intention of dedicating her future empowering women and raising awareness to social injustices against women on an international scale. ‘Live to inspire and be inspired’ is a quote Kimberley has adopted in her everyday life.
