What does it take to be an ally in the work to end gender-based violence (GBV)?
Allyship is not an identity- it’s a practice of working in solidarity with marginalized groups to dismantle the systems that challenge that group’s basic rights and ability to thrive in our society. In the work to end gender-based violence, these groups include women, Two-Spirit, genderqueer, trans, and non-binary communities. Allyship is an ongoing process of forging relationships based on trust and accountability. An ally is committed to unlearning toxic and restrictive ideas of ‘manhood.’ They recognize their inherent privilege and leverage it to challenge and reconstruct unjust power relations.
This campaign seeks to spark critical conversations on allyship that are not happening enough (or in the spaces they should be) in Peel Region. We want to encourage you to think about what it takes to be an ally in social, institutional, recreational, and religious spheres. What does an ally look like in the workplace, on social media, or at school?
To help start the conversation, we asked eight popular influencers hailing from across Canada including Grammy Award-winning recording artist Sean Leon, actor Ellyn-Jade, and visual artist Callen Schaub, among others, to share what they think it takes to be an ally in the work to end GBV.
The campaign draws upon our influencers’ insights to explore some of the strategies we can all start taking today as allies in the work to end gender-based violence. Community members, organizations, and corporate partners alike are invited to join us in taking part in this free campaign to learn about allyship in the work to end gender-based violence.
Be a Purple Tie Ally to end gender-based violence. Join us at the Purple Tie Luncheon.
The Purple Tie Luncheon convenes supporters from across Peel Region and beyond to promote the essential role allies play in the work to eliminate gender-based violence. Embrave Agency to End Violence hosts the Purple Tie Luncheon annually at the Credit Valley Golf and Country Club.
Event proceeds benefit Embrave’s Brave Spaces Fund for Public Education, an indispensable strategy in the work to end gender-based violence. The Brave Spaces Fund enables Embrave to deliver transformative public education today to help create a safer future for tomorrow.
We asked popular influencers to share what makes them allies in the work to end gender-based violence.
Lights, camera, action…
Listen to and learn from women, 2 Spirit, trans, and gender non-binary folks about their experiences.
Practice enthusiastic consent. Talk to the young people in your life about respect, boundaries, and consent.
Reflect on your own attitudes and actions. Do they reinforce harmful beliefs and behaviours or support positive change?
We need more allies who have the courage to speak out about violence against women, 2-Spirit, gender queer, trans, and non-binary people facing violence.
Speak out against sexist comments, demeaning language, homophobia, and misogyny.
Engage in dialogue around healthy and harmful ideas of masculinity.
If someone in your life shares their story of violence with you, believe them. Ask them what they need from you in terms of support.
Lead by example. You can start by joining us at the Purple Tie Luncheon to support anti-violence public education programming in our communities.
Created in the revolution, Fela, co-founded by veteran Director X and long-time manager and business partner Taj Critchlow is a lifestyle brand that celebrates inclusion and diversity. A production company that specializes in making cutting edge content in the realm of music videos, commercials, documentaries and films. Their core strength is having the innate ability to tell cultural stories authentically while being a voice for the unheard and underrepresented. Their mantra is: “Own Your culture, Tell Your Stories.” Our team of directors have created ground-breaking music videos for Drake, Rihanna, Kendrick Lamar, Rosalia, Jay Z, SZA, Coldplay, Black Eyed Peas, Eminem and many more.
Kimberley Veitch has always envisioned creating a career out of humanity. With a strong interest and focus in the field of women in development and sexual violence in conflict; Kimberley has the intention of dedicating her future empowering women and raising awareness to social injustices against women on an international scale. ‘Live to inspire and be inspired’ is a quote Kimberley has adopted in her everyday life.
What Does It Take to be a Purple Tie Ally? Social Media Campaign Toolkit
Educate your organization about allyship and raise awareness about resources and supports for survivors of gender-based violence in Peel Region.
The What Does It Take to be a Purple Tie Ally? campaign is a free internal/ external campaign you can use to educate your organization and its followers about allyship and the work to end gender-based violence. It’s also a chance for you to promote your organization’s existing diversity and inclusion and anti-violence and harassment policies.
Here’s how it works:
Matthew Sean Leon (born January 30, 1991) is a Canadian rapper, singer, and record producer from Toronto, Ontario. He is the founder of the IXXI Initiative, formed in 2012 in Toronto.
Ellyn Jade is an actress, known for Vikings (2013), Frontier (2016) and Burden of Truth (2018).
Ravyn Ariah Wngz is an African, Bermudian, Mohawk, 2Spirit, Queer and transcendent individual. … Wngz is a co-founder of ILL NANA/DiverseCity Dance Company, a Queer multiracial dance company that provides affirming accessible dance education to all LGBTTIQQ2S communities.
Emmanuel Jal is a living expert in mental health and resilience. He started his life as a child soldier in war torn South-Sudan and after overcoming a number of struggles, transformed his life into one of a successful recording artist, peace ambassador, philanthropist and entrepreneur.
Jeff Perera builds bridges between people of all genders having spoken to tens of thousands of people across North America about gender, masculinity, empathy-building, and men helping end gender-based violence. Jeff is a storyteller inspiring new models of possibility for men and young men, and healthier versus harmful ideas of manhood where we work, live, play, worship or study.
Karen is a leading go-to expert for organizations that are serious about ‘getting equality work RIGHT’. A proud Kenyan Canadian, Karen Craggs–Milne is a recognized global expert with over 20 years of international experience promoting equity, diversity, anti-racism, gender equality and inclusion.
Your leadership in corporate philanthropy enables Embrave to be a leader in ending gender-based violence.
Embrave’s What Does it Take to be a Purple Tie Ally? Campaign will be widely disseminated across social and traditional news media and implemented as a learning tool in corporate, educational, social, and political spheres in Peel Region, a burgeoning community with a population of over 1.3 million. As a corporate sponsor your company will benefit from increased, high-impact brand visibility and from aligning your brand with Embrave’s mission and values. Together we will drive region-wide change and sustain the provision of responsive, leading-edge supports and services for survivors of gender-based violence in our communities.
There are multiple sponsorship opportunities available for corporate partners who share our commitment to ending gender-based violence. All sponsorship benefits will be applicable for one calendar year after signing.
Please contact us at firstname.lastname@example.org if your organization is interested in joining us in the work to end gender-based violence in our communities.
This is an exciting opportunity to increase your impact by sponsoring two Embrave events. Meet your corporate investment goals while establishing your company as a leader in the work to end gender-based violence in Peel and beyond. Your company will benefit from recognition as sponsor of a region-wide omnichannel public education campaign, and two signature Embrave events. Your sponsorship will run for one year from signing.
This is an unparalleled opportunity to increase brand visibility and recognition. Your company will benefit from recognition as the presenting partner of a year-long, region-wide omnichannel public education campaign.
Meet your corporate investment goals and establish your company as a leader in the work to end gender-based violence in Peel and beyond. Your company will benefit from recognition as sponsor of a year-long, region-wide omnichannel public education campaign.
Partner with us in support of the work to end gender-based violence to advance your community investment strategies. Your company will benefit from recognition as sponsor of a year-long, region-wide omnichannel public education campaign.